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THE CROSBY SHOW , The Weak and Wobbly, Cunning Plan.


May 30, 2017


Salience, Relevance, Differentiation and The Polling Booth point of saleThe NHS, Fairness, Immigration & People, Brexit and an end to Austerity. Are the Relevant and Salient issues I get from the Data.

Applying An analysis with the lens of Lynton Crosby’s 4 Elements in Campaigning, Namely;

1. Salience, ( Is it out there)

2. Relevance ( Do the people Give a Shit?)

Is it personally Relevant?

3. Differentiation ( They say That Too.)

Political Differences, Wheres the change, why change?

4. The point of Sale Execution (WTF?)

(Making the Lies Stick, Connect the policies to the Party.

Crosby says “if in Doubt Believe in something”, if your losing 

then get someone else to do the Dirty work for you.

Surrogates. Negative Campaigning.

Candidates must carry

( The figures are Video Timings for direct Quotes)5:28

Applying Lynton Crosby’s Method to the Following Video Transcripts, Last Nights Battle for No10 interviews on Sky and the previous Leaders Debate on Sky, What is Salient, What Is is Relevant, Where is differentiation required and What is Lynton USP his positives for the Candidates and the Negatives for the Surrogates?


THE CROSBY SHOW, The Weak and Wobbly, Cunning Plan.

The team behind Theresa May, perhaps because her campaign is looking increasingly #WeakAndWobbly, is resorting to fabricating material for attacks on Labour and Jeremy Corbyn

The Conservatives have accused Labour of planning to raise income tax on millions of low- to middle-income earners in order to fund care for the elderly.

The party’s official press office Twitter account posted a message on Monday night, saying: “Jeremy Corbyn’s plan to pay for elderly care: increasing the basic rate of income tax to 25p for millions of working people.”

The claim was made after a day in which the Conservatives came under pressure over Theresa May’s U-turn on her social care policy. None of Labour’s policies are due to be funded by income tax rises on low- or middle-income earners.

So is the Conservatives’ claim true?

No – it’s completely false. Labour has repeatedly promised not to raise income tax on anyone earning less than £80,000, which includes everyone in the 20p tax band that the Tories claim Mr Corbyn and Mr McDonnell want to raise.

Of course, all parties have at times broken their manifesto pledges. There is nothing, though, to suggest that Labour currently has any intention of increasing income tax on low or middle-income earners to pay for social care – or, for that matter, for anything else.


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