Your UPbook business’s reputation is built on your brand. Not just the physical branding of your company, but the message that you’re putting out to the world. More: https://blog.upbook.com/7-principles-for-building-an-irresistible-business-brand How do you build an irresistible business brand that satisfies existing customers and continues to draw in new ones? Your business has a story to tell. Follow this story arc, and you can’t go wrong.