Potential house hunters have their ways and means of finding the property they desire. They ask people for referrals, they look online, they do location scouting, or whatever creative ways there are. Whichever option they do, the first thing that catches their eye is the image of the house that reflects in their minds. Before the specifications and inquiries, it will almost always be how it looks and perceived to be the ‘one’.
When you look at real estate photo images on magazines or on real estate listings online, one might think how beautiful it might be to own that home. Little do people know the hard work that goes into making that photo before it lands on the ad page. Such emotions invoked by the photo can often lead to faster sales as people are enticed to inquire further and rush over to view the property. Photographers must consider touching people’s feeling as an end goal more than producing beautiful photos.
Image enhancement in real estate maximizes the property’s charm. It takes the flattering side of a home and makes it emanate just with a few touches here and there. What is important as the photographer and editor is to stay within the bounds of ethical practice and staying away from the deceitful photos which do not reflect the realities of the property during real estate photo adjustment.