Many would argue that the year 2020 has been the craziest year in our lifetime. It is a year where we’ve been seeking protection in our homes and where a lot of businesses have seen their final days. The real estate business has been one of the industries who have taken a hit as the people who visit properties for viewing grew less and less. People whose incomes have also come down due to the numerous business closures have lost their ability to purchase and continue paying mortgages. This now works both ways for real estate companies and ultimately, you as the photographer.
One way the situation can go to is a temporary halt to real estate business. This means that no buying and selling occurs which implies no demand for real estate photography. The other way this could tip over to is a bigger demand for real estate photography as people forfeit their mortgages and there is a need to sell the property to a different buyer. The trend has been the latter which gives more opportunities for real estate photographers and can spill over to the following year in which the real estate industry in 2021 can look bigger than ever.
Preparing for the re-emergence of the real estate industry in 2021 means preparing to partner up with real estate companies to revive their listings. In some cases, there might be a need to create a new trend or technique in real estate image editing in 2021 or perhaps a chance to grab a larger client base.